2022
DOI: 10.1007/s11042-022-12877-1
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A novel hybrid intelligent technique to enhance customer relationship management in online food delivery system

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Cited by 3 publications
(1 citation statement)
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“…One important issue that will significantly affect the financial performance of both food delivery platforms and restaurants is the customer relationship management as it can build a higher customer loyalty and generate a repeated purchase intention in the future. Jha (2022) proposed techniques (Generalized Savitzky-Golay Filter (GS-GF) and Hybrid Self Constructing Neural Fuzzy based African Buffalo Optimization (HSCFN-ABO)) to extract features of customer comments and classified them into food quality, delivery and payment categories to improve customer relationship management. In addition, consumer behavior of using the food delivery services is also one prominent research area.…”
Section: Consumer Behaviors and Preferencesmentioning
confidence: 99%
“…One important issue that will significantly affect the financial performance of both food delivery platforms and restaurants is the customer relationship management as it can build a higher customer loyalty and generate a repeated purchase intention in the future. Jha (2022) proposed techniques (Generalized Savitzky-Golay Filter (GS-GF) and Hybrid Self Constructing Neural Fuzzy based African Buffalo Optimization (HSCFN-ABO)) to extract features of customer comments and classified them into food quality, delivery and payment categories to improve customer relationship management. In addition, consumer behavior of using the food delivery services is also one prominent research area.…”
Section: Consumer Behaviors and Preferencesmentioning
confidence: 99%