“…While all humans share certain values to some extent (see Turner 2014 for an evolutionary account of human morality), the rank ordering of the values vary depending on various cultural and structural factors. For example, according to one of the most established and sociologically most adopted (e.g., Hitlin 2003;Vaisey and Miles 2014;Firat 2016;Firat et al, 2018) theories of values, Schwartz values theory (Schwartz, 1992;1994;Schwartz and Bilsky 1987), there are ten basic, general value orientations that have evolved in response to basic conditions of human existence including coordinated social interaction and survival and well-being of the groups (Schwartz, 1992). These ten value orientations, while measured separately, can ultimately be grouped under four general dimensions: self-transcendence (universalism and benevolence), self-enhancement (power, and achievement), openness to change (stimulation, self-direction and hedonism) and conservation (security, traditionalism and conformity) dimension (Bardi and Schwartz, 2003;Schwartz and Bardi 2001;Schwartz and Boehnke 2004).…”