To enhance the fracture toughness of B4C ceramics, B4C/TiB2 ceramics with excellent performance were prepared by using TiO2 as the addition item and using spark plasma sintering to introduce TiB2 based on in situ reaction, which was compared with ceramics directly introduced with TiB2, the impacts of TiO2 content, temperature and holding time on B4C/TiB2 ceramics were studied, and the toughening mechanism of B4C/TiB2 ceramics in situ reaction was discussed. The results showed that compared with the ceramics directly introduced with TiB2, B4C/TiB2 ceramics with reinforcement phase TiB2 introduced through in‐situ reaction were easier to obtain higher relative density and better properties. Due to the existence of a discharge effect and the application of pulse current, B4C/TiB2 ceramics with excellent comprehensive properties can be prepared at lower temperatures and short time. When 15 vol% TiO2 was added, the temperature was 1750°C and the holding time was 10 min, the comprehensive properties were better, and their relative density, Vickers hardness, flexural strength, and fracture toughness were 98.5%, 27.72 GPa, 474 MPa, and 5.08 MPa·m1/2, respectively. Toughening mechanisms such as crack deflection, crack branching, and crack bridging improved the fracture toughness.