The fractal and chaos are bound tightly, and their relevant researches are well-established. Few of them, however, concentrates on the research of the possibility of combining the fractal and the chaotic systems to generate multi-scroll chaotic attractors. This paper presents a novel non-equilibrium point chaotic system, exhibiting extremely rich and complex hidden behaviors including chaos, hyper-chaos, multiscroll attractors, extreme multi-stability and initial offset-boosting. The proposed system is combined with fractal transformation respectively, and a new class of multi-scroll attractors, such as multi-ring attractors and separated-scroll attractors, is observed. Particularly, swallow-shaped attractors for the first time is found. Moreover, another efficient method to generate a different class of chaotic attractors uses parabola transformation and triangle transformation. Additionally, the spectrum entropy (SE) complexity is employed to discuss the complexity of the proposed system before and after fractal, resulting in a chaotic sequences with fractal transformation that has higher complexity. Finally, we develop a hardware platform to implement the presented attractors before and after fractal in a way to confirm the accuracy of the numerical simulations, providing a theoretical basis for the next application in image encryption.