A Novel Procedure Model for Developing Individualized Digitalization Strategies

Abstract

Many companies face a challenge while defining their individualized digitalization strategy. Therefore, the interrelation of corporate and digitalization strategy is addressed and a novel procedure model to assist companies in defining their strategy is introduced. Based on their corporate strategy, the introduced model allows companies to simply identify suitable business model patterns, digitization use cases and offers a possibility to asses the maturity level of their internal processes and evaluate the added value from an economic point of view.

Developing Digitalization Strategies for SMEs: A Lightweight Architecture-based Method

“…Nevertheless, the question arises how a digitalization strategy can be developed and operationalized, and which input and influences need to be considered in the development process. The literature on business and information systems already provides important insights in this regard (e.g., [2,14,15,34]) and serves as an starting point for our work. However, most of this work focuses on large companies with significant financial resources and IT expertise, lacks practical implications and guidelines, and only partially considers the requirements of a comprehensive view of internal and external factors as well as of their dependencies.…”