Atanassov's intuitionistic fuzzy set (IFS) is a generalization of a fuzzy set that can express and process uncertainty much better. There are various averaging operators defined for IFSs. In this paper, a new type of operator called an intuitionistic fuzzy entropy weighted power average ggregation operator is proposed. The entropy among IFSs is taken into consideration to determine the weights. What's more, the similarity is considered to measure the support degree between two elements of the IFS. Compared with other classical power average operators, the proposed operator is completely driven by data and fully takes into account the relationship among values. Finally, an illustrative example of multiple attribute group decision making is presented to show that the proposed operator is effective and practical. C 2017 Wiley Periodicals, Inc.