This paper describes the implementation of a Doppler spectrum measurement platform for narrowband frequency-dispersive vehicle-to-vehicle (V2V) channels. The platform is based on a continuous-wave (CW) channel sounding approach widely used for path-loss and large-scale fading measurements, but whose effectiveness to measure the Doppler spectrum of V2V channels is not equally known. This channel sounding method is implemented using general-purpose hardware in a configuration that is easy to replicate and that enables a partial characterization of frequency-dispersive V2V channels at a fraction of the cost of a dedicated channel sounder. The platform was assessed in a series of field experiments that collected empirical data of the instantaneous Doppler spectrum, the mean Doppler shift, the Doppler spread, the path-loss profile, and the large-scale fading distribution of V2V channels under realistic driving conditions. These experiments were conducted in a highway scenario near San Luis Potosí, México, at two different carrier frequencies, one at 760 MHz and the other at 2,500 MHz. The transmitting and receiving vehicles were moving in the same direction at varying speeds, ranging from 20 to 130 km/h and dictated by the unpredictable traffic conditions. The obtained results demonstrate that the presented measurement platform enables the spectral characterization of narrowband V2V channels and the identification of their Doppler signatures in relevant road-safety scenarios, such as those involving overtaking maneuvers and rapid vehicles approaching the transmitter and receiver in the opposite direction.INDEX TERMS Doppler shift, Doppler spectrum, fading channels, radio-frequency propagation, vehicular communications.