2016
DOI: 10.1002/widm.1183
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A novel social network mining approach for customer segmentation and viral marketing

Abstract: Emergence of social networks facilitates individuals to communicate, share opinions and form communities. Organizations benefit from social networks in monitoring customers’ behavior. Social networks mining and analysis aims to segment customers and determine the most influential actors for viral marketing. In this article, we propose a novel social network mining approach for influential analysis and community detection. The community detection task benefits from the most influential users in the network. The… Show more

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Cited by 3 publications
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“…The experimental dataset consists of 6033 nodes with 10,720 edges . Social relations in flixster are undirected.…”
Section: Resultsmentioning
confidence: 99%
“…The experimental dataset consists of 6033 nodes with 10,720 edges . Social relations in flixster are undirected.…”
Section: Resultsmentioning
confidence: 99%