Rural areas and in particular mountain territories have been experiencing an increasing appreciation of natural and heritage resources and their use for recreational and leisure activities, boosting tourism development and generating renewed functions with economic and social impact. Inland waters are becoming increasingly important for leisure and tourism, with many activities associated and many users seeking for them. Fluvial beaches represent leisure facilities for rural communities, allowing people and visitors access to aquatic spaces for leisure, sport and entertainment, creating conditions for enjoying nature and water resources, particularly during the summer period. The supply of surface water resources – rivers, lakes and canals – in the territory of the Estrela Geopark in Portugal, represent a tourist potential for this mountain region. They qualify the offer and constitute recreational attractions appreciated by the community and tourists, generating social well-being and fostering new services. There is a growing demand for these spaces, allowing the upgrading of fluvial areas, generating new features and enhancing the image of the destination Serra da estrela. The greater part of this equipment is operated by public entities linked to local administration, thus benefiting from public investment and support. There is a strong perception of its importance in attracting tourists, in improving the quality of life of the local population and in the opportunity to expand trade and service activities. Also in the image of the community, and their self-esteem is perceived, the importance of river beaches and consequently the disclosure that they associate, in terms of environmental quality, heritage value, and space of tranquillity.