With the rising demand for hydropower energy, China has built numerous concrete‐faced rockfill dams (CFRDs) with considerable heights. The potential failure pattern of the concrete face slab is the key to the safety of the anti‐seepage system. However, engineers commonly employ an elastic relationship to model the concrete face slab for simplicity, which induces inaccurate estimation of the face slab's stresses, especially under seismic conditions. On the other hand, the existing elastoplastic models for concrete often require complex derivation of the necessary formula and thus are difficult to apply to finite element (FE) analysis. Under the comprehensive action of the upstream water, supporting rockfill, and surrounding mountains, the damage mode of the quasibrittle concrete slab is not a tensile mode but a compressive shearing mode. Therefore, it is urgent to establish an elastoplastic model that is adapted to the actual working environment of the slab and easy to apply. To this end, a generalized plasticity model is developed within the phenomenology modeling concept, which is validated at both the experimental level and application level. The results indicate that three‐dimensional stress‒strain behaviors, such as the strength nonlinearity, prepeak dilatancy, and postpeak softening, can be effectively captured. In addition, the seismic characteristics of a 200‐m high CFRD are numerically investigated. The findings show that the slab's stress accumulation can be reflected during the earthquake and that the final stress distribution conforms to the field observations. The conclusions of this paper provide a reliable reference for the seismic resistance design of CFRDs.