2017
DOI: 10.1080/13504630.2017.1386375
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A perspective on multinational enterprise’s national identity dilemma

Abstract: This conceptual paper identifies gaps and contributes to the literature on 'identity' dilemmas faced by multinational enterprises operating in a globalised world. Various characteristics and business strategies of multinational enterprises are delineated and analysed through the lens of social identity theory and international business concepts such as market and institutional logic. Our analysis, based on multiple cases, and derived from a variety of industries and countries, associates the identity dilemma t… Show more

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Cited by 14 publications
(9 citation statements)
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“…3. I do not equate headquarters with legal domicile since the latter is not necessarily relevant if it is used to avoid taxation or perform round tripping and transfer pricing (Munjal et al ., 2018). For instance, ByteDance is largely considered a Chinese firm, with its administration located in Beijing, although it is domiciled in the Cayman Islands.…”
Section: Notesmentioning
confidence: 99%
“…3. I do not equate headquarters with legal domicile since the latter is not necessarily relevant if it is used to avoid taxation or perform round tripping and transfer pricing (Munjal et al ., 2018). For instance, ByteDance is largely considered a Chinese firm, with its administration located in Beijing, although it is domiciled in the Cayman Islands.…”
Section: Notesmentioning
confidence: 99%
“…Over time, a specific MNC identity gets socialised, institutionalised and legitimised. Such MNC identity dilemmas persist because of the volatility, complexity and dynamism these MNC face in today's globalised world (see Munjal et al 2018 for different MNC identity dilemmas). Another example by Patnaik et al (2018) investigates the identity of the world's largest gold mining company from the US when operating in an emerging country, such as Ghana.…”
Section: Tax Havens and The Identity Of Asian Mncsmentioning
confidence: 99%
“…Many emerging market multinational enterprises (EMNE) have distinct characteristics when compared to their developed country counterparts (Pereira & Malik, 2018), most notably in terms of their dynamism, relations with home country governments, the need and desire to rapidly build capabilities, and, again, their rapid expansion. Over the last two decades, we have witnessed the rise of newer globally renowned and established EMNEs such as Huawei, Lenovo, Cemex, and Tata, which have become global blue chip organizations (Munjal et al, 2018). There is increasing recognition that the success of these global EMNEs is largely dependent on their talent pool, reflecting their human capital and the quality of human resources management.…”
Section: Introductionmentioning
confidence: 99%