A picture is worth a thousand words: Understanding the predictors of picture sharing in online consumer reviews
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Cited by 3 publications
References 49 publications
Determinants of multimodal fake review generation in China’s E-commerce platforms
This paper develops a theoretical model of determinants influencing multimodal fake review generation using the theories of signaling, actor-network, motivation, and human–environment interaction hypothesis. Applying survey data from users of China’s three leading E-commerce platforms (Taobao, Jingdong, and Pinduoduo), we adopt structural equation modeling, machine learning technique, and Bayesian complex networks analysis to perform factor identification, path analysis, feature factor importance ranking, regime division, and network centrality analysis of full sample, male sample, and female sample to reach the following conclusions: (1) platforms’ multimodal recognition and governance capabilities exert significant negative moderating effects on merchants’ information behavior, while it shows no apparent moderating effect on users’ information behavior; users’ emotional venting, perceived value, reward mechanisms, and subjective norms positively influence multimodal fake review generation through perceptual behavior control; (2) feature factors of multimodal fake review generation can be divided into four regimes, i.e., regime 1 includes reward mechanisms and perceived social costs, indicating they are key feature factors of multimodal fake review generation; merchant perception impact is positioned in regime 2, signifying its pivotal role in multimodal fake review generation; regime 3 includes multimodal recognition and governance capabilities, supporting/disparaging merchants, and emotional venting; whereas user perception impact is positioned in regime 4, indicating its weaker influence on multimodal fake review generation; (3) both in full sample, male sample, and female sample, reward mechanisms play a crucial role in multimodal fake review generation; perceived value, hiring review control agency, multimodal recognition and governance capabilities exhibit a high degree of correlation; however, results of network centrality analysis also exhibit heterogeneity between male and female samples, i.e., male sample has different trends in closeness centrality values and betweenness centrality values than female sample. This indicates that determinants influencing multimodal fake review generation are complex and interconnected.
Determinants of multimodal fake review generation in China’s E-commerce platforms
This paper develops a theoretical model of determinants influencing multimodal fake review generation using the theories of signaling, actor-network, motivation, and human–environment interaction hypothesis. Applying survey data from users of China’s three leading E-commerce platforms (Taobao, Jingdong, and Pinduoduo), we adopt structural equation modeling, machine learning technique, and Bayesian complex networks analysis to perform factor identification, path analysis, feature factor importance ranking, regime division, and network centrality analysis of full sample, male sample, and female sample to reach the following conclusions: (1) platforms’ multimodal recognition and governance capabilities exert significant negative moderating effects on merchants’ information behavior, while it shows no apparent moderating effect on users’ information behavior; users’ emotional venting, perceived value, reward mechanisms, and subjective norms positively influence multimodal fake review generation through perceptual behavior control; (2) feature factors of multimodal fake review generation can be divided into four regimes, i.e., regime 1 includes reward mechanisms and perceived social costs, indicating they are key feature factors of multimodal fake review generation; merchant perception impact is positioned in regime 2, signifying its pivotal role in multimodal fake review generation; regime 3 includes multimodal recognition and governance capabilities, supporting/disparaging merchants, and emotional venting; whereas user perception impact is positioned in regime 4, indicating its weaker influence on multimodal fake review generation; (3) both in full sample, male sample, and female sample, reward mechanisms play a crucial role in multimodal fake review generation; perceived value, hiring review control agency, multimodal recognition and governance capabilities exhibit a high degree of correlation; however, results of network centrality analysis also exhibit heterogeneity between male and female samples, i.e., male sample has different trends in closeness centrality values and betweenness centrality values than female sample. This indicates that determinants influencing multimodal fake review generation are complex and interconnected.
The Influence of Submission Devices on User‐Generated Content—A Systematic Literature Review and Meta‐Analysis
In today's ever‐changing and modern world, user‐generated content (UGC) on the internet exerts a significant influence on consumers. Therefore, understanding UGC and its design is of great interest to researchers and practitioners alike. One examined factor influencing UGC is the submission device, such as the smartphone, tablet, or laptop. Despite digital devices offering similar capabilities for content creation and submission, they differ substantially in their characteristics, including screen size, user interface, and usage context. This study conducts a framework‐based systematic literature review on the influence of submission devices on UGC. Through a comprehensive descriptive analysis, the authors examine the theories, contexts, and methods used, offering a structured overview of current research. In a subsequent weight analysis and meta‐analysis, the strength and combined effect sizes of the relationships studied are illustrated and an insight into moderators that explain result variations is provided. The findings reveal that the choice of submission device (mobile vs. nonmobile) exerts a multi‐faceted influence on the creation of UGC. Mobile devices, as opposed to nonmobile devices, demonstrate a significant and moderate negative impact on temporal distance, text length, and diversity of UGC across studies. This analysis clarifies previous inconsistencies and establishes the robustness of specific relationships, providing practical recommendations for managers to adapt marketing strategies for different digital devices.
Identification of User Requirements and their Influencing Factors Based on Online Reviews and Operational Data
It is crucial for enterprises to clearly identify user needs during the process of formulating product design improvement plans. Therefore, it is essential to comprehensively and accurately identify user needs, explore the reasons behind the emergence of these needs, and incorporate user opinions into the process of product design improvement. A method is proposed to comprehensively and accurately capture user requirements and address the challenge of identifying the underlying causes of user requirements. This method utilizes online comments and operational data to identify user requirements and their influencing factors. First, text sentiment analysis techniques are employed to quantify the importance and performance values of product feature topics. Second, we construct a quadrant model to identify product features requiring improvement, and the original negative comments related to these features are traced. However, the quadrant model alone is insufficient to reflect specific product issues that users are concerned about. Therefore, a functional structure model based on product issues is designed to filter and identify factors that influence user requirements using operational data. Finally, a Bayesian network inference approach is utilized to identify the key influencing factors on user requirements, enabling analysis of the causes behind user requirements and the proposal of product design improvement strategies. The feasibility and effectiveness of the proposed method are validated through experiments conducted on heavy-duty truck data. By analyzing the original negative comments related to the power characteristics, specific user demands regarding the insufficient power of the product were identified, such as “obviously insufficient power when climbing slopes” and other issues. Based on the vehicle power system functional structure model, combined with expert knowledge and operational data, factors related to the state of parts and user behavior that may affect “insufficient vehicle power” were identified. Based on the analysis results, suggestions were made to improve the engine intake air temperature control strategy and to enhance vehicle performance by promoting correct user behavior through informational campaigns.
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