A Pilot Study Utilizing Conjoint Analysis in the Comparison of Age-Based Segmentation Strategies in the Full Service Restaurant Market

Becker-Suttle, Cheri B.; Weaver, Pamela A.; Crawford-Welch, Simon

doi:10.1300/j061v01n02_05

Cited by 21 publications

(8 citation statements)

References 10 publications

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“…Williams, DeMicco, and Kotschevar (1997) investigated the physiological and psychological challenges that the older restaurant customer segment faces. Similarly, Becker-Suttle, Weaver, and Crawford-Welch (1994) undertook a segmentation study between groups of senior and nonsenior citizens regarding benefits sought in full-service restaurant dining. Using a conjoint analysis, they identified discrepancies between the two groups' requirements regarding menu variety and portion size.…”

Section: Literature Reviewmentioning

confidence: 99%

“…The use of sociodemographics as segmentation variables, however, has attracted criticism (Becker-Suttle et al, 1994;Crawford-Welch, 1991;Haley, 1985;Loker & Perdue, 1992;Oh & Jeong, 1996;Swinyard, 1977). Oh and Jeong (1996), in their study of fast-food restaurant customers, reported that market segmentation by well-documented demographic variables such as gender, age, and household income was not successful in understanding market-specific customer expectations because the demographic-based markets could not isolate marketspecific expectations successfully.…”

Section: Market Segmentationmentioning

confidence: 99%

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Market Segmentation Based on Tourists’ Dining Preferences

Yüksel

2002

Journal of Hospitality & Tourism Research

103

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Managerial benefits of market segmentation have been justified; however, incorporation of this concept into restaurant management philosophy is limited, particularly in tourist resorts. A factor analytic approach undertaken in this article revealed that there were different tourist dining segments, developing their restaurant selection decisions based on different aspects of restaurant services, which requires segment-specific marketing and management strategies. The analysis identified five distinct tourist dining segments that take different sets of elements into account when making their restaurant selection decision. Marketing implications of the study findings are discussed.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Market Segmentationmentioning

confidence: 99%

Market Segmentation Based on Tourists’ Dining Preferences

Yüksel

2002

Journal of Hospitality & Tourism Research

103

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“…One of the most widely reported benefits to market segmentation is that it often creates a better understanding of both the needs and the characteristics of consumers (Tapp and Clowes, 2002). Generally, market research selects a defining demographic variable and segments consumers based solely upon the single identified variable, often grouping by age, gender, purpose, or preference of service (Becker-Suttle et al, 1994;Mooney and Penn, 1985;Knutson, 1988). However, the use of demographic characteristics as segmentation variables has often been criticized because they are commonly poor predictors of consumer behavior (Becker-Suttle et al, 1994;Yuksel and Yuksel, 2002b).…”

Section: Market Segmentation Within the Tourism Industrymentioning

confidence: 99%

“…Generally, market research selects a defining demographic variable and segments consumers based solely upon the single identified variable, often grouping by age, gender, purpose, or preference of service (Becker-Suttle et al, 1994;Mooney and Penn, 1985;Knutson, 1988). However, the use of demographic characteristics as segmentation variables has often been criticized because they are commonly poor predictors of consumer behavior (Becker-Suttle et al, 1994;Yuksel and Yuksel, 2002b). While these descriptive methods commonly provide valuable data for market segmentation, they cannot reveal patterns or imply causal relationships ( Jurowski and Reich, 2000).…”

Section: Market Segmentation Within the Tourism Industrymentioning

confidence: 99%

Segmenting the collegiate football game spectator: a cluster analysis approach

Kim

Duncan

Jai

2016

Sport, Business and Management: An International Journal

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Purpose – The purposes of this paper is to segment spectators of collegiate football game using a cluster analysis and to determine differences between spectator clusters based on motivations, satisfaction, and demographic characteristics. Design/methodology/approach – A survey instrument was utilized, and a total of 407 usable data were gathered through a convenience sampling method at a main campus in the Southern USA. A discriminant analysis was employed to create cluster profiles including demographic variables not previously included in the clustering procedure. Cluster analysis is a procedure used to determine best group segmentation. Findings – Through a factor-cluster analysis, two distinct groups are identified as attendees of collegiate football games: far-away fans and seasoned sideliners. Knowing the different spectators in event attendance allows marketers of collegiate sport events to effectively target segments and attract larger numbers of visitors to each event. Although the results indicated lower satisfaction with the far-away fans cluster, they are nonetheless spending their money at these events. A concerted effort to better welcome tourists that are supporting the visiting team may help boost their image of the local community and thus increase their spending level. Originality/value – The current study adds to the literature on sport event research, while providing great insight for researchers and practitioners how to segment their target market. Therefore, it is believed that the results of the present study will help future researchers and industry practitioners make use of the implications and findings to broaden their knowledge about sport marketing.

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“…Becker-Suttle et al (1994) used conjoint analysis to compare seniors versus non-seniors on their preferences for various restaurant attributes. Among other things, the study found that nutrition was very important to seniors, having a large number of menu items was not important seniors, while it was important to the non-senior group.…”

Section: Communicating With Customers: Surveysmentioning

confidence: 99%

Responsive communication: the key to business development and service improvement

Bowen¹

1997

International Journal of Contemporary Hospitality Management

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.[ 345 ]International Journal of Contemporary Hospitality Management 9/7 [1997] 345-349 In conducting marketing analysis, planning, implementation and control, managers need information at almost every point in the cycle. One marketing executive put it this way: "…to manage a business well is to manage its future and to manage the future is to manage information". Discusses the communication flows needed to manage business development activities effectively and relates them to practical illustrations and examples.

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A Pilot Study Utilizing Conjoint Analysis in the Comparison of Age-Based Segmentation Strategies in the Full Service Restaurant Market

Cited by 21 publications

References 10 publications

Market Segmentation Based on Tourists’ Dining Preferences

Market Segmentation Based on Tourists’ Dining Preferences

Segmenting the collegiate football game spectator: a cluster analysis approach

Responsive communication: the key to business development and service improvement

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