By identifying the factors affecting the quality and safety in the supply chain of agricultural assets under the "Internet+", the importance of customer needs and various needs is determined by using the analytic hierarchy process and questionnaire method. Combining HACCP system with QFD principle, a quality house of agricultural assets based on quality and safety control is drawn up. The quality and safety control system of agricultural assets is established by quantifying quality and safety prevention and control measures. Through the quantitative analysis of measures adopted, the operability and emphasis of the measures are strengthened, which can provide reference and basis for improving the quality and safety of agricultural assets in the new era in China., 0 Web of Conferences