A Postcolonial Reflection on the Rwandan Genocide Against the Tutsi and Statement of Solidarity with Its Survivors

Africa experiences one-third of all conflicts globally, resulting in the diminishment of human, social and economic well-being, high levels of insecurity, poverty and disrupted marketing and systems. Drawing on the experiences of African countries, the paper illuminates the ways in which the slave trade and, later, the colonization of the African continent fomented the social and economic convulsions that continue to erupt into continuing cycles of social conflict. Today these are manifested in the neocolonial influence of public policy on the continent by international organizations, funding bodies, local and international institutions who control the public policy discourse and resources. We argue that if marketing systems are to enhance well-being and reduce social conflict, marketing policy makers need to contest failed “external to Africa” policy frameworks and look to endogenous policies better suited to contemporary African challenges. A case study of Rwanda is drawn-on to illuminate how endogenous, “home grown” decolonial and Afrocentric policy can create enduring peace and improve marketing systems and well-being. We call for research at the nexus of public policy and African marketing systems that adopt decolonized, endogenous and Afrocentric perspectives to address this lacuna in marketing and public policy research and practice.

show abstract

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

Contact Info

customersupport@researchsolutions.com

10624 S. Eastern Ave., Ste. A-614

Henderson, NV 89052, USA

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Blog Terms and Conditions API Terms Privacy Policy Contact Cookie Preferences Do Not Sell or Share My Personal Information

Made with 💙 for researchers

Part of the Research Solutions Family.

A Postcolonial Reflection on the Rwandan Genocide Against the Tutsi and Statement of Solidarity with Its Survivors

Cited by 3 publications

References 1 publication

The Implications of Autochthony-Based Victimization for Reparative Justice in Africa

The Implications of Autochthony-Based Victimization for Reparative Justice in Africa

Conceptualising mass death through Palestinian texts amidst Gaza events 2023/24

A Call for Afrocentric Decolonial Endogenous Marketing and Public Policy Research and Practice: Toward Sustainable Peace and Well-Being in African Societies

Contact Info

Product

Resources

About