Tourism Employment in Nordic Countries 2020
DOI: 10.1007/978-3-030-47813-1_5
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A Potential Treasure for Tourism: Crafts as Employment and a Cultural Experience Service in the Nordic North

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Cited by 4 publications
(7 citation statements)
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“…The co-creation strategy is very important to fulfill market demand and can even help achieve higher and sustainable income (Schnurr, 2017;Schnurr and Scholl-Grissemann, 2015). Many scholars also argue that buyers can pay a higher amount for co-created products (Dellaert and Stremersch, 2005;Franke and Schreier, 2010;Homburg and Giering, 2001;Kugapi et al, 2020). Moreover, interaction with buyers also can enable handicraft producers to generate new ideas for product improvement leading to the satisfaction of customer's needs (Kazungu, 2020;Kugapi et al, 2020;Shafi et al, 2019a;Shafi et al, 2019b;Yang and Shafi, 2019).…”
Section: Emphasize Higher Interactions With Buyersmentioning
confidence: 99%
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“…The co-creation strategy is very important to fulfill market demand and can even help achieve higher and sustainable income (Schnurr, 2017;Schnurr and Scholl-Grissemann, 2015). Many scholars also argue that buyers can pay a higher amount for co-created products (Dellaert and Stremersch, 2005;Franke and Schreier, 2010;Homburg and Giering, 2001;Kugapi et al, 2020). Moreover, interaction with buyers also can enable handicraft producers to generate new ideas for product improvement leading to the satisfaction of customer's needs (Kazungu, 2020;Kugapi et al, 2020;Shafi et al, 2019a;Shafi et al, 2019b;Yang and Shafi, 2019).…”
Section: Emphasize Higher Interactions With Buyersmentioning
confidence: 99%
“…Many scholars also argue that buyers can pay a higher amount for co-created products (Dellaert and Stremersch, 2005;Franke and Schreier, 2010;Homburg and Giering, 2001;Kugapi et al, 2020). Moreover, interaction with buyers also can enable handicraft producers to generate new ideas for product improvement leading to the satisfaction of customer's needs (Kazungu, 2020;Kugapi et al, 2020;Shafi et al, 2019a;Shafi et al, 2019b;Yang and Shafi, 2019). Hence, there is a need to increase the number of these events.…”
Section: Emphasize Higher Interactions With Buyersmentioning
confidence: 99%
“…When this project started in the late 1990s, there were considerable challenges in sustaining craft production is a sparsely populated area of a rapidly modernising society. The project was closely linked to initiatives by the Finnish Crafts Council to increase the income of makers by stimulating direct sales to KUGAPI et al, 2020), although this also requires new skills from the producers.…”
Section: Finlandmentioning
confidence: 99%
“…This search for balance between creative lifestyles and economic sustainability has stimulated a search for broader approaches to the relationship between craft, creative industries and tourism, based on 'placemaking' . As Kugapi et al (2020) describe, there is a need for individual craft producers to collaborate through networks to overcome the challenges of seasonality and competition from manufactured souvenirs. They argue that involvement in creative tourism decreases the consumption of tourist art, or ISSN: 2763-8677 mass-produced souvenirs.…”
Section: Finlandmentioning
confidence: 99%
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