A practical study on evaluation of sales and service potential in distributing the industrial products (case study: regions in Ukraine)

Abstract

The article covers the study of sales and service potentials of Ukrainian regions in distributing the industrial products. Using the data of the State Statistics Service of Ukraine, the statistical analysis of key indicators of sales and service potentials is provided. The analysis of indicators' dynamics in 2010-2015 shows the stability or insignificant increase in almost all regions. Based on ranking results of Ukrainian regions for sales and service potentials, the five-zone matrix of potentials is formed. The evaluations show that Kyiv (city), Dnipropetrovsk and Donetsk regions can be defined as leaders, and Chernivtsi and Ternopil regions can be defined as outsiders. High concentration of regions in pessimistic zones of the five-zone matrix of potentials indicates the crisis processes in the country. This also defines the high degree of regional disparities and contradictions in service and sales activities in Ukraine.