Rising nationalism on the one hand and anti-racist protests on the other have called into question norms surrounding what can be considered racist. How do individuals decide whether anti- immigrant statements are “racist”? This project sought to identify determinants of agreement about what kind of speech is “racist”. Across two studies and one replication (N = 1211) from a nationally representative panel, perceivers rated how “racist” they found social media statements about immigration. The statements were drawn following the announcement of immigration policies in the United States. We introduce variance component analyses to quantify the extent to which judgments of racism are shared or idiosyncratic. We calculated the contributions of perceiver demographics and attitudes (e.g., racial category, age, gender, political leaning, attitudes toward hierarchy and race), statement attributes (e.g., aggressiveness or target of the statement), and context cues (e.g., statement popularity) to measure sources of agreement. While traditional aggregate analyses suggested that perceivers’ judgments about what constitutes racism differed on average between racial categories, the variance analyses consistently identified substantial disagreement, even within racial categories and with varied social norm cues (i.e., number of likes). Agreement occurred when perceivers shared political and racial ideology, and when the statements contained aggressive messages. Judgments of racism may not be shared within predicted social cleavages (e.g., racial categories) in this particular case, because anti-immigrant sentiment is highly politicized. Analyzing variance, as compared to only differences in means, brings new insights to the psychological study of racism, group-based beliefs, and anti-prejudice endeavors.