G q protein-coupled receptors (G q PCRs) regulate various cellular processes, including mainly proliferation and differentiation. In a previous study we found that in prostate cancer cells, the G q PCR of gonadotropin-releasing hormone (GnRH) induces apoptosis by reducing the PKC-dependent AKT activity and elevating JNK phosphorylation. Because it was thought that G q PCRs mainly induce activation of AKT, we first undertook to examine how general this phenomenon is. In a screen of 21 cell lines we found that PKC activation results in the reduction of AKT activity, which correlates nicely with JNK activation and in some cases with apoptosis. To understand further the signaling pathways involved in this stimulation, we studied in detail SVOG-4O and ␣T3-1 cells. We found that prostaglandin F2␣ and GnRH agonist (GnRH-a) indeed induce significant G␣ qand PKC-dependent apoptosis in these cells. This is mediated by two signaling branches downstream of PKC, which converge at the level of MLK3 upstream of JNK. One branch consists of c-Src activation of the JNK cascade, and the second involves reduction of AKT activity that alleviates its inhibitory effect on MLK3 to allow the flow of the c-Src signal to JNK. At the MAPKK level, we found that the signal is transmitted by MKK7 and not MKK4. Our results present a general mechanism that mediates a G q PCR-induced, death receptor-independent, apoptosis in physiological, as well as cancer-related systems.G protein-coupled receptors (GPCRs), 4 also termed serpentine receptors, are the largest group of membranal proteins that mediate cellular responses to a wide variety of extracellular agents (1, 2). The intracellular transmission of GPCR signals is mediated mainly by heterotrimeric G proteins, which are divided into four groups: G s , G i , G q , and G 12 , according to the downstream effectors of their ␣ subunit. The ␥ subunits of the G proteins (3), as well as G protein-independent signaling (4, 5), also contribute to the wide functional array of the various receptors, which include proliferation, differentiation, vision, olfaction stress response, and more. Among all G proteins, the four members of the G q family (G q , G 11 , G 14 , and G 15/16 ) function primarily via activation of phospholipase C- (6). This effector then produces the second messengers inositol trisphospate and diacylglycerol, which further elevate intracellular calcium levels as well as protein kinase C (PKC) activity to induce many intracellular signaling and the plethora of G q PCR-induced effects.As the other members of the GPCR family, the G q PCRs induce a wide array of cellular processes. Studies using G q knock-out in mice demonstrated a role of this protein in platelet activation as well as in the development and functioning of the central nervous system and the heart (7, 8). Other G q PCRregulated effects have been identified by other methods, including regulation of proliferation (9), the reproductive system (10), brain functioning (6), and more (11). Aside from these G q PCRinduced effects, ...