A Preliminary Research on Willingness to Pay Pet Lovers on Services in Animal Health Center

Abstract

Pet lovers in big cities have been growing and tend to increase demand of services in animal health center. Currently, There are no pay services in Depok animal health center. However, due to over increase on demand and limited budget to improve services, local government encourage manager to asses potentially charge. So, This research aims as a preliminary research to assess willingness pet lovers to pay services on Depok animal health center. The primary data gathered by survey from 24 pet lovers who came to Depok animal health center between October-November 2019. Secondary data for benchmarking were obtained from the internet and brochures. The result showed for demographic respondent aspect dominated by women (96%) as housewife (63%), with average allocated budget for pets was 670.000 IDR/month. Respondents came to Depok animal health center was on average 6 times annually with pets were dominated by cats (96%). The average willingness to pay service was 25 583 IDR/service. The charge is relative affordable based on other ones as benchmark

Strategy to increase awareness of zoonosis among cat owners through education, vaccination and community strengthening

“…The average income was IDR 4,102,239 and the average expenditure for cat care was IDR 747,116 or about 18 % of monthly income. Expenditure on cat care increased slightly because in 2019 it was IDR 670,000 [17]The average number of pets owned was 5.…”