2010
DOI: 10.1111/j.1365-2575.2009.00344.x
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A preliminary study of ecommerce adoption in developing countries

Abstract: What factors underlie the adoption dynamics of ecommerce technologies among users in developing countries? Even though the internet promised to be the great equalizer, the nuanced variety of conditions and contingencies that shape user adoption of ecommerce technologies has received little scrutiny. Building on previous research on technology adoption, the paper proposes a global information technology (IT) adoption model. The model includes antecedents of performance expectancy, social influence, and technolo… Show more

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Cited by 119 publications
(102 citation statements)
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References 45 publications
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“…Within the context of work, PE can be defined as the belief that job seekers hold about the Internet in aiding the job-seeking process (Dhamija, 2012). This expectation is rooted in the underlying premise that technology serves a utility value (Datta, 2011). It can therefore, either be deemed to be useful or not (Arpaci, 2014).…”
Section: Performance Expectancy Of the Internetmentioning
confidence: 99%
See 1 more Smart Citation
“…Within the context of work, PE can be defined as the belief that job seekers hold about the Internet in aiding the job-seeking process (Dhamija, 2012). This expectation is rooted in the underlying premise that technology serves a utility value (Datta, 2011). It can therefore, either be deemed to be useful or not (Arpaci, 2014).…”
Section: Performance Expectancy Of the Internetmentioning
confidence: 99%
“…In this regard, trust becomes an essential component that must be embedded within online recruitment since it affects not only the intention to use but can also be a basis for a competitive advantage (Datta, 2011). In general, users with high levels of trust can reveal more information than those with lower levels of trust (Lin, 2011) and affect levels of adoption of technology (Datta, 2011;Chu, 2013). …”
Section: Trust In the Internetmentioning
confidence: 99%
“…It is seen as a key innovation that can advance social and economic development, good governance, and poverty reduction in the developing countries of Africa (Datta, 2011, Nnafie, 2002. According to Uzoka et al (2007, 1), 'e-commerce activities would be a major source of foreign exchange and a key indicator of national development'.…”
mentioning
confidence: 99%
“…Datta (2011) also requested that the participants thoroughly understood the definition of e-commerce. The participants of the survey were selected based on the researcher's convenience, personal experience, and judgment.…”
Section: Methodsmentioning
confidence: 99%
“…Firstly, the participants should know about Internet and e-commerce to answer the questionnaire adequately. Secondly, the Internet users do not always imply ecommerce users (Datta, 2011).…”
Section: Data Collectionmentioning
confidence: 99%