“…"Professionals should make careful and deliberate use of social media, while not neglecting traditional media" (Austin, Liu & Jin, 2012, p. 203) "Traditional news media remain powerful opinion leaders and agenda setters" (Sung & Hwang, 2014, p. 253) "…organizations should not neglect traditional ways of crisis communication" (Utz, Schultz & Glocka, 2013, p. 45) Lesson opportunities for immediate transmission of important crisis information to "as many people as possible" (Gaspar et al, 2014, p. 253). A second reason is the great impact of social media, which makes it a better choice than traditional media for avoiding the wide dissemination of misinformation during crises (Huang, Starbird, Orand, Stanek, & Pedersen, 2015;Husain et al, 2014). Thirdly, social media technology is considered to offer communication possibilities that enforce the key principles of effective risk communication and effective crisis management.…”