Sixteen subjects performed a bookbag and poker-chip task. On one run ambiguous data preceded unambiguous data; on another run, unambiguous data came first For half the subjects only the current data item appeared; for the others, all preceding items were shown too. Final responses were higher when unambiguous data came last, which was interpreted as a recency effect. Whether the data persisted had no significant effect.It has been suggested that suboptimal effects in opinion revision tasks, specifically those of the bookbag and poker-chip type, arise by the influence of artifactual variables. That is, performance is affected by aspects irrelevant to the Bayesian norm. For example, DuCharme (1970) argued that subjects were biased against making responses that appear extreme on the response scale used. This paper describes an experiment directed at investigating the formally irrelevant aspects of sample order and method of presentation.With regard to order, primacy has been reported by Peterson and DuCharme (1967) and by Dale (1968) while Pitz and Reinhold (1968) and Shanteau (1970) have found recency . Slovic and Lichtenstein (1971) argue that which effect occurs could depend on the form of the sample data. They suggest that recency effects would generally be expected; primacy had only occurred where data had first supported one hypothesis and then switched to supporting the alternative. In this case, subjects discounted the later data.In the present experiment, an attempt was made to manipulate sample data so that they would not be discounted. Samples were made up of an ambiguous part and a part pointing clearly to one hypothesis. The order of these parts was varied. Under primacy a higher final response should be made when the unambiguous data come first. Recency would be indicated by higher terminal responses occurring with the ambiguous half first.Order effects might also be influenced by how the data are presented. A particular aspect examined here was the persistence of the data display, whether only the current item or all data so far are displayed. It would be predicted that a persistent, or cumulative display would tend to enhance the order effects. Primacy would be enhanced because the persistent display preserves information that could otherwise be forgotten. Thus, with both persistent and nonpersistent displays, primacy would imply higher terminal responses when the first This paper is sponsored by Paul Slovic, who takes full editorial responsibility for it.. 39 half of the sample was unambiguous, but this effect would be greater with the persistent than with the nonpersistent display. If recency were found, when the ambiguous half is presented first the terminal response should be slightly higher with the persistent display. The effect will not be marked as the more recent items should not, in any case, be forgotten. Similarly, with the unambiguous half first, terminal responses should be slightly lower with the persistent display under recency.
METHODA PDP-S computer was programmed to generate seque...