The current access policies and funding schemes of computing e-infrastructures represent a huge challenge for the sustainable growth of computing e-infrastructures and a serious jeopardy for investments made into these e-infrastructures. In order to be able to address these issues, the economics of computing e-infrastructures has to be understood thoroughly. As a first step in this direction, this paper conducts a set of computing e-infrastructure case studies and discusses the economic issues of different global computing e-infrastructure efforts. The analyses results show that the major shortcomings that need to be resolved are the insufficient involvement of the private sector in the development of computing einfrastructures, the restricted user access to e-infrastructure resources, and the lack of sustainable funding. As a solution to these shortcomings, we propose a new funding and governing model for computing e-infrastructures. It follows a token-based market mechanism that allows a business-oriented operation of the computing e-infrastructure. We argue that this new model fosters the transition towards a sustainable computing einfrastructure, being another requirement for successfully implementing the cloud computing vision. Our arguments are supported by an analytical analysis.