Previous research has investigated anaphoric resolution at the anaphor. Using a self-paced reading study we show that prominence profiles, i.e. the ranking of the referential candidates for anaphoric resolution, are dynamically established as discourse unfolds. We compared four types of context sentences introducing two referents and found that the cost of the computation of the prominence profile depends on the alignment of prominence-lending features, namely ‘left edge’, ‘agent’, ‘subject’. Cost occurs as referents become available. Further downstream, we contrasted two types of pronouns in German, personal pronoun vs. demonstrative pronoun. By the time the pronoun is encountered, profile computation is already complete, as indicated by the lack of interaction between context and pronoun type. An effect of pronoun reveals that resolution is driven by the form-dependent strength with which an interpretation is obtained (demonstrative pronouns being more stable than personal pronouns). The results also indicate that two prominence-lending features – subjecthood and agentivity – compete with each other.