A Propaganda Model Case Study of ABC Primetime ‘North Korea: Inside the Shadows’

Abstract

In 2006, Diane Sawyer became the first American journalist to broadcast live from inside North Korea. Her trip ended with an hour-long special programme scrutinising life in what she considers possibly 'the most dangerous flashpoint on Earth' (Sawyer 2006). The threat Sawyer actually presents, however, is not that of a nuclear-armed country but of a country whose regime, despite the will of the people, refuses to be a major market for US consumer goods. Applying Herman and Chomsky's propaganda model of media operations, I conduct a discourse analysis of the textual and visual symbols Sawyer uses in illustrating and evaluating the country's quality of life in ABC Primetime 'North Korea: Inside the Shadows'. I conclude that Sawyer is unable to overcome her ethnocentric worldview, and therefore, North Korea is unable to emerge from the shadows.