“…To fully realise the potential of diversity, business schools must not accept the presence of a diverse student body as an end, but channel it “to create value and enhance performance” (Jaeck et al, 2023). Our findings suggest that this direction is enacted through regular interaction with course directors, students, and module leaders, through to local and international collaborations in the form of: work-based experience (e.g., opportunities and/or support for students to undertake internships and placements); networking (e.g., the University for the Creative Arts’ “vibrant alumni community”, and Coventry University London’s “Enterprise Hub”, where students can collaborate with professionals); visits and field trips such as virtual museums and galleries on the MA Fashion Design Management at the University of the Arts London, and proximity to creative and cultural organisations and activities, such as Sheffield’s “thriving music and cultural scene”).…”