“…It adds to the current limited empirical knowledge of business strategies for involvement in disaster relief, which will benefit global efforts as adverse events increase in frequency and severity (Pörtner et al, 2022). With fragmented evidence of business approaches along each dimension, one limited framework (Mojtahedi and Oo, 2014), and several practitioners' attempts (White and Lang, 2012;Ganapathy, 2017;Hoxtell, Norz, and Teicke, 2015), scholars on this topic lack a comprehensive overarching model of why, how, and when companies reach out to the community in a time of disaster. Contributing a model to attend to this gap is vital for addressing disaster response's complexity and urgency, which entails multifaceted time-sensitive activities (Ballesteros, Useem, and Wry, 2017) and presents a unique problem for modern society.…”