In the present investigation, an economic production quantity (EPQ) model for breakable item has been developed with time-sensitive demand and breakability rate. Production process is not perfect and as a result, produces some imperfect quality units. Breakability rate of the item starts above a certain stock level and increases with time as well as stock level. Planning horizon is assumed to be stochastic in nature and follows normal distribution with a known mean and standard deviation. Production cost per unit depends on the production rate and is derived from the particular production function under which it is being produced. As the present competitive market situation is full of uncertainty, another model is developed with the consideration of inventory parameters as fuzzy in nature and obtained results are presented. Numerical experiments are performed to illustrate the model.