“…A number of journalists, policymakers, and academics have thus ended up conceptualizing the cultural identity of the phenomenon: what are the relations between esports and sports, e-athletes and athletes, and esport play and physical exercise (see Taylor, 2012;Ferrari, 2013;von Hilvoorde, 2016;Freeman & Wohn, 2017;Karhulahti, 2016;2017;Jenny et al, 2017;Kane & Spradley, 2017), furthermore, what are the related socio-cultural implications and what makes esport engagement rewarding to begin with? (See Lee & Schoenstedt, 2011;Witkowski, 2012a;Harper, 2013;Martončik, 2015;Nielsen & Karhulahti 2017;Hamari & Sjöblom, 2017;Hallman & Giel, 2017;Siutila & Havaste, 2018. ) This study is not explicitly concerned with the above questions but brings them into a new light.…”