SUMMARYIn this paper, a methodology for the definition and application of profiles for mobile devices is presented. The methodology, following the recommendations of ETSI, is used to present the definition of profiles capable of supporting Personal Networking capabilities. Furthermore, a case study for the development of a socializing service ('Icebreaker') is also presented. The service has just passed the early evaluation phase and proceeds to final implementation. To conclude with, this paper showcases several user interfaces already developed, as also some of their preliminary evaluation results obtained through the Wizard-of-Oz (WoZ) technique. The ideas described here constitute part of the work performed in the context of the European IST FP6 project MAGNET Beyond.