A Qualitative Assessment of Yelp.Com Users’ Motivations to Submit and Read Restaurant Reviews

Parikh, Anish A.; Behnke, Carl; Nelson, Doug; Vorvoreanu, Mihaela; Almanza, Barbara

doi:10.1080/15428052.2014.952474

Cited by 12 publications

(9 citation statements)

References 21 publications

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“…Although online review research has been growing in recent years, there are few studies investigating guests' motives to write positive and negative online reviews on Trip advisor in the tourism industry in general [3,25,26] and in the Egyptian hotel context in particular. In particular, the following research gaps are identified in literature: nations.…”

Section: Problem Statement: Research Rational and Gapsmentioning

confidence: 99%

“…Moreover, Trip advisor Review Express used to easily send optimized review request emails. It delivers an automatic reminder and a detailed dashboard that tracks the performance of each campaign [24,25].…”

Section: Trip Advisormentioning

confidence: 99%

“…There is a lack of research regarding the motives for posting online opinions and reviews in tourism experiences [3,25,27,28]. However, motives can be traced to other e-WOM studies outside of the tourism industry, and many of these previous studies refer to Hennig-Thurau et al [29] study as a guideline.…”

mentioning

confidence: 99%

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Guests’ Motives to Write Positive and Negative Hotel Reviews on Trip Advisor

Ghazi¹

2017

J Tourism Hospit

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This study aims to examine which motives and review components drive hotel guests to write positive and negative reviews on Trip advisor. It tests the motives of writing an online review after the guest has written an online review. Respondents are only Trip advisor users who had left an online review message on Egyptian 5-star hotel services in the last year. Primary data was collected using a Web-based survey. Using regression analysis, the results concluded that there are differences between guests' motives in creating positive reviews in comparison to negative reviews on Trip advisor. For positive reviews, only helping hotel, and social benefits were found to positively influence writing reviews on Trip advisor. Meanwhile, for negative reviews, venting negative feelings, warning other consumers and social benefits had a positive impact on writing reviews on Trip advisor. Furthermore, this study concludes that there are no differences in the effect of review components in creating positive reviews in comparison to negative reviews on Trip advisor. For both positive and negative reviews, all the seven review components are positively impact writing reviews on Trip advisor. These results enhance the understanding of what motivates guests to post hotel reviews on Trip advisor, and thus hotels can encourage or discourage these behaviours.

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Section: Problem Statement: Research Rational and Gapsmentioning

confidence: 99%

Section: Trip Advisormentioning

confidence: 99%

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Guests’ Motives to Write Positive and Negative Hotel Reviews on Trip Advisor

Ghazi¹

2017

J Tourism Hospit

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“…Although online review research has been growing in recent years, there are few studies investigating guests" motives to write positive and negative online reviews on TripAdvisor in the tourism industry in general (Cantallops & Salvi, 2014;Parikh, et al, 2015;Zarrad, and Debabi, 2015) and in the Egyptian hotel context in particular. In particular, the following research gaps are identified in literature:…”

Section: Problem Statement: Research Rational and Gapsmentioning

confidence: 99%

“…2. There is a lack of research regarding the motives for posting online opinions and reviews in tourism experiences (Yoo and Gretzel, 2008;Wilson, et al, 2012;Cantallops & Salvi, 2014;Parikh, et al, 2015). However, motives can be traced to other e-WOM studies outside of the tourism industry, and many of these previous studies refer to Hennig-Thurau et al (2004) study as a guideline.…”

Section: Problem Statement: Research Rational and Gapsmentioning

confidence: 99%

Guests’ Motives to Write Positive and Negative 5-star Hotel Reviews on TripAdvisor

Ghazi

2016

Journal of Association of Arab Universities for Tourism and Hos

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This study aims to examine which motives and review components drive hotel guests to write positive and negative reviews on TripAdvisor. Respondents are only TripAdvisor users who had left an online review message on Egyptian 5-star hotel services in the last year. Primary data was collected using a Web-based survey. Using regression analysis, the results concluded that there are differences between guests" motives in creating positive reviews in comparison to negative reviews on TripAdvisor. For positive reviews, only helping hotel, and social benefits were found to positively influence writing reviews on TripAdvisor. Meanwhile, for negative reviews, venting negative feelings, warning other consumers and social benefits had a positive impact on writing reviews on TripAdvisor. Furthermore, this study concludes that there are no differences in the effect of review components in creating positive reviews in comparison to negative reviews on TripAdvisor. For both positive and negative reviews, all the seven review components are positively impact writing reviews on TripAdvisor. These results enhance the understanding of what motivates guests to post hotel reviews on TripAdvisor, and thus hotels can encourage or discourage these behaviours.

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