A Qualitative Case Study on the Success of Fashion Retail Start-up by Young Entrepreneurs

Oh, Hyun Jeong

doi:10.5850/jksct.2018.42.1.133

Cited by 4 publications

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“…The successful entrepreneurs have an experience structure which formed by the difference of experience. We should develop talent entrepreneurs with the senses of enthusiasm then it will success (Oh, 2018;Gaglio & Katz, 2001). Form table 2, the correlation between Persistence of Business and Enthusiasm for Entrepreneurship Parameters.…”

Section: Resultsmentioning

confidence: 99%

Passions and enthusiasm of small and medium enterprises (SMEs): A case study of Nakorn Ratchasima province, Thailand

Suvittawat¹

2019

JESI

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The objective of this research is finding the entrepreneurial passion and enthusiasm variables which effect on enthusiasm for entrepreneurship and persistence of business of small and medium enterprises (SMEs) in Nakorn Ratchasima Province, Thailand. The enthusiasm for entrepreneurship parameters have been identified in 5 parameters, commitment to the product or service, enthusiasm for competition, passion for entrepreneurship, enthusiasm for opportunity and enthusiasm for development parameters. This research finds that the enthusiasm for entrepreneurship consists of commitment to the product or service which mean is 3.50 and S.D.=0.81, enthusiasm for competition which mean is 3.50 and S.D=0.74, passion for entrepreneurship which mean is 3.77 and S.D=0.79, enthusiasm for opportunity which mean is 3.58 and S.D=0.83 and enthusiasm for development which mean is 3.78 and S.D=0.84. The correlation between persistence of business and commitment to the product or service r=-0.329**, persistence of business and enthusiasm for competition r=-290**, persistence of business and passion for entrepreneurship r=-0.366**, persistence of business and enthusiasm for opportunity r=-0.264**. Commitment to the product or service, enthusiasm for competition, passion for entrepreneurship and enthusiasm for opportunity have the correlation with persistence of business. The entrepreneur who has an enthusiasm for entrepreneurship keeps a persistence of business.

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Section: Resultsmentioning

confidence: 99%

Passions and enthusiasm of small and medium enterprises (SMEs): A case study of Nakorn Ratchasima province, Thailand

Suvittawat¹

2019

JESI

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A case study of the education and training for job creation based on the local fashion industry

Kim¹,

Yim²

2020

Res. J. Costumec.

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A Study of the Effects of the Internal Characteristics of Fashion Brand Salespeople on Core Sales Tasks

오현정¹

2021

Fam. Environ. Res

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The purpose of this study was to reveal the effects of internal characteristics, such as fashion involvement, personality characteristics, and customer orientation of fashion brand salespeople on the core sales tasks, and how the core sales tasks and internal characteristics differ depending on differences in the way salespeople are remunerated. The data were collected as a questionnaire to fashion brand salespeople in Gwangju from September to October 2020. Using 235 responses, the data were analyzed with SPSS 21.0 for frequency analysis, reliability analysis, t-test, factor analysis, and regression analysis. The research results were as follows. First, fashion involvement comprises factors such as ‘fashion passion and sense’and ‘fashion trend interest’, and the greater the ‘fashion passion and sense’, the better the ‘sales management’and ‘customer relationship management’jobs. Second, 'esthetic openness', 'responsibility' and 'extroversion' of the big five personality characteristics have a positive impact on 'sales management' and 'customer relationship management' tasks. Third, customer orientation comprises factors such as ‘customer-centric understanding’and ‘gain customer trust’, the greater the customer-orientation, the better the ‘sales management’and ‘customer relationship management’tasks. Fourth, according to the position of the salesperson, the group of professional salespeople at manager level had high responses in core sales tasks, fashion involvement, customer orientation, and characteristics such as ‘agreeableness’, 'esthetic openness', and 'responsibility'.

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A Qualitative Case Study on the Success of Fashion Retail Start-up by Young Entrepreneurs

Cited by 4 publications

References 0 publications

Passions and enthusiasm of small and medium enterprises (SMEs): A case study of Nakorn Ratchasima province, Thailand

Passions and enthusiasm of small and medium enterprises (SMEs): A case study of Nakorn Ratchasima province, Thailand

A case study of the education and training for job creation based on the local fashion industry

A Study of the Effects of the Internal Characteristics of Fashion Brand Salespeople on Core Sales Tasks

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