A qualitative exploration of Thai alcohol policy in regulating availability and access

Kaewpramkusol, Ratchakorn; Senior, Kate; Chenhall, Richard; Nanthamongkolchai, Sutham; Chaiyasong, Surasak

doi:10.1016/j.drugpo.2018.04.012

Cited by 12 publications

(11 citation statements)

References 33 publications

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“…In Thailand, the alcohol beverage control act bans the sale of alcoholic beverages to persons under the age of 20 years [24]. It is possible that there is poor enforcement of the policy of alcohol sale to minors in Thailand [25]. In a study among Thai youth (15–24 years) it was found that “increases in taxation may prevent drinking initiation and may reduce the harms caused by alcohol” [26].…”

Section: Discussionmentioning

confidence: 99%

Alcohol Use and Misuse Among School-Going Adolescents in Thailand: Results of a National Survey in 2015

Pengpid

Peltzer

2019

IJERPH

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The aim of this study was to assess the prevalence of alcohol use and misuse, and to identify its associated factors among in-school adolescents in the 2015 Thailand Global School-based Student Health Survey (GSHS). The sample included 5994 school-going adolescents (mean age 14.5 years, SD = 1.7) from Thailand that responded to the 2015 GSHS. Overall, 22.2% were current alcohol users, 24.3% had ever been drunk, 12.1% had drunk two or more alcoholic drinks in a day in the past 30 days and 10.8% had gotten into trouble because of drinking alcohol. In adjusted Poisson regression analysis, older age, psychological distress, current tobacco use, the consumption of one or more soft drinks a day, school truancy, having been in a physical fight in the past 12 months, and having been seriously injured in the past 12 months were associated with current alcohol use. Older age, psychological distress, current tobacco use and injury also increased the odds for lifetime drunkenness, having two or more drinks in a day and trouble resulting from drinking. Soft drink consumption and having been in a physical fight also increased the odds for lifetime drunkenness and having two or more drinks in a day and school truancy also increased the odds for lifetime drunkenness and trouble resulting from drinking. In addition. Parental tobacco use was associated with lifetime drunkenness and trouble resulting from drinking, cannabis use with trouble resulting from drinking, and parental support was protective from trouble resulting from drinking. There were no significant sex differences regarding any of the four alcohol use indicators. More than one in five school-going adolescents in Thailand use and misuse alcohol, and strategies to prevent alcohol misuse, including a cluster of risk behaviours, are needed.

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Section: Discussionmentioning

confidence: 99%

Alcohol Use and Misuse Among School-Going Adolescents in Thailand: Results of a National Survey in 2015

Pengpid

Peltzer

2019

IJERPH

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“…If Thailand is to introduce an alcohol advertising regulation similar to the ones that prohibit brand sharing of tobacco and non‐tobacco products and services enforced in many European countries , the drafting of this regulation will need to be pursuant to any relevant sections of the Thai Alcohol Control Act . Additionally, like the control of alcohol access and availability in Thailand, it is anticipated that this regulation may encounter two possible obstacles . First, the existing brands and trademarks which have already been used for both alcoholic and non‐alcoholic products would be subjected to conformity to the regulation.…”

Section: Discussionmentioning

confidence: 99%

Brand advertising and brand sharing of alcoholic and non‐alcoholic products, and the effects on young Thai people's attitudes towards alcohol use: A qualitative focus group study

Kaewpramkusol

Senior

Nanthamongkolchai

et al. 2019

Drug and Alcohol Review

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Introduction and Aims The dominant Thai alcohol companies have strategically employed brand advertising and brand sharing (using a very similar branding for both alcoholic and non‐alcoholic products) to circumvent restrictive alcohol advertising regulations. As empirical evidence confirms that exposure to alcohol advertisements increases youth drinking, young Thais could be at risk of constant and incidental exposure to alcohol advertising, hence leading to increased alcohol consumption. This study aims to explore young people's perceptions of these alcohol branding strategies and to examine how exposure to such advertising strategies affect their attitudes towards alcohol use. Design and Methods Seventy‐two university students aged 20–24 years participated in 1.5‐h semi‐structured focus groups conducted in Bangkok and a peripheral province. Logos of two domestic alcohol brands were also used as part of projective techniques to elicit information. Thematic content analysis was used to analyse data. Results Despite a range of alcoholic and non‐alcoholic products under the same branding, participants associated the logos primarily with beer—the flagship product. Branding strategies seemed to successfully increase young people's brand familiarity and affected their brand recognition and brand awareness. Participants had a high awareness of the alcohol companies’ commercial activities but regarded alcohol advertisements to be indifferent to advertisements of other ordinary products. Discussion and Conclusions Brand advertising is a dynamic tool that affects young people's attitudes towards the advertised brands and alcohol use. Due to early exposure to the brands, brand sharing increases brand familiarity and, among other factors, potentially affects drinking attitudes and purchase intentions.

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“…These included resource constraints, legal loopholes and complications of law, insufficient evidence and lack of monitoring systems to support policy implementation, a low priority among responsible authorities and decision-makers, and limited capacity of implementers and implementing agencies. First, ten out of nineteen studies found resource constraints, such as materials, human resources, and the high workload of police officers, were barriers [ 11 , 17 , 18 , 23 , 26 , 27 , 28 , 29 , 30 , 31 ].…”

Section: Resultsmentioning

confidence: 99%

“…Second, six studies reported that legal loopholes and legal complications (e.g., requiring precise law interpretation in practice, unclear roles of responsible authorities in legislation) can be a bottleneck for policy implementation [ 11 , 15 , 20 , 26 , 28 , 30 ]. For example, the study in Thailand addressed legal loopholes in alcohol marketing control; advertisement of alcohol products is prohibited, but not non-alcoholic products.…”

Section: Resultsmentioning

confidence: 99%

“…This can cause difficulty and reluctance of governments to commit to and implement alcohol control policies. Another four studies illustrated conflicting interests among different sectors [ 15 , 16 , 30 , 31 ]. For example, alcohol retailers and local authorities viewed alcohol sales particularly as a part of the night-time economy and as a source of income in communities [ 16 ].…”

Section: Resultsmentioning

confidence: 99%

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Barriers and Facilitators to the Implementation of Effective Alcohol Control Policies: A Scoping Review

Jankhotkaew

Casswell

Huckle

et al. 2022

IJERPH

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Implementation of effective alcohol control policies is a global priority. However, at the global and national levels, implementing effective policies is still challenging, as it requires commitment from multiple stakeholders. This review provides a synthesis of barriers and facilitators to implementing effective alcohol control policies. We conducted a scoping review from two main databases: Scopus and Web of Science, and the grey literature from the World Health Organization’s website. We included any studies investigating barriers and facilitators to implementing four effective policies: Alcohol pricing and taxation, control of physical availability, alcohol marketing control, and drink-driving policy. Articles published between 2000 and 2021 were included. The search yielded 11,651 articles, which were reduced to 21 after the assessment of eligibility criteria. We found five main barriers: resource constraint; legal loopholes; lack of evidence to support policy implementation, particularly local evidence; low priority of policy implementation among responsible agencies; and insufficient skills of implementers. Facilitators, which were scarce, included establishing monitoring systems and local evidence to support policy implementation and early engagement of implementing agencies and communities. We recommend that national governments pay more attention to potential barriers and facilitators while designing alcohol control regulations and implementing effective policies.

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A qualitative exploration of Thai alcohol policy in regulating availability and access

Cited by 12 publications

References 33 publications

Alcohol Use and Misuse Among School-Going Adolescents in Thailand: Results of a National Survey in 2015

Alcohol Use and Misuse Among School-Going Adolescents in Thailand: Results of a National Survey in 2015

Brand advertising and brand sharing of alcoholic and non‐alcoholic products, and the effects on young Thai people's attitudes towards alcohol use: A qualitative focus group study

Barriers and Facilitators to the Implementation of Effective Alcohol Control Policies: A Scoping Review

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