The harmful use of alcohol has negative effects both for the drinker and for society in general. Educational institutions carry out preventive and harm reduction actions that are oriented towards students and mainly in charge of teachers. However, very few investigations address the consumption habits of these professionals and the consequences it has on their role. In this paper we aim to analyze the social imaginaries that circulate in two contemporary series regarding the problematic consumption of alcohol in teachers. Methodology: We carried out a qualitative content analysis of the series Merlí Sapere Aude (Spain, 2019(Spain, -2021 and The Chair (United States, 2021) in order to explore, from a relational perspective, the different factors that affect the consumption of alcohol of two characters with this problem. Results: The results reflect the representation of various social and individual factors in the consumption of these characters, focusing especially on their socio-family circumstances. The educational institutions in these series respond to their teachers' problematic use of alcohol by sanctioning them and removing them from their posts. Discussion and conclusions: The imaginaries represented in these series reinforce beliefs that deny that problematic alcohol consumption is a health problem and place the responsibility for consumption solely on the individual. This highlights the need to encourage educational institutions to also consider the teaching population as care recipients of actions to reduce harm and prevent problematic consumption. Alcoholism; Teaching; Social imaginaries; TV series.