2019
DOI: 10.26417/147zlo79d
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A Qualitative Study on Scopes and Gaps in Re-Branding Bangladesh Through Effective Communication

Abstract: This study investigates the scopes and gaps that Bangladesh has in terms of re-branding her existing image throughout the world. Equally, the study also examines the consequences that Bangladesh is facing due to lack of effective communication. The topic has been chosen to find out all possible ways of correcting the existing negative image of Bangladesh around the world. To address the topic properly, the researchers have identified one general objective and five specific objectives. One of the objectives is … Show more

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