Through utilizing user mobility and short-range device-to-device communication techniques, mobile opportunistic networks (MONs) enable end-to-end message delivery without the dependence on reliable network infrastructures. Examples of these networks include mobile social networks and vehicular networks. Multicast in MONs is used to disseminate information to a group of mobile nodes, which have attracted considerable attention due to high resource utilization. In this paper, we focus on reducing the overhead of multicast in MONs without compromising the delivery performance, through utilizing static social features of nodes and time-varying social behaviors. We first conduct a trace data analysis using the information entropy theory to identify the most important and representative social features in a popular trace, the Infocom06 trace. Based on these static social features, we propose a Social Profile-based Multicast (SPM) routing scheme, that supports efficient multicast message dissemination with a small maintenance overhead, i.e., little cost on maintaining the historical records. Furthermore, by exploring the time-varying social behaviors during daytime and nighttime, we verify that a small number of forwardings during that daytime is sufficient to achieve a desirable delivery ratio. We thus propose an improved overheadreducing scheme Social Profile-based Multicast-Overhead Reducing (SPMOR) that restricts the number of forwardings during the daytime. The extensive trace-driven simulations show that SPM achieves desirable delivery performance with small maintenance and transmission cost, and SPMOR can further reduce the transmission overhead under diurnal user behaviors. At last, we conduct a similar study on a campus-based MON trace, SocialBlueConn. We find that the main conclusions and performance results on SocialBlueConn are consistent with the Infocom06 trace, which verifies our methodology is scalable.INDEX TERMS Mobile opportunistic networks (MONs), multicast, social behaviors, overhead reduction.The associate editor coordinating the review of this manuscript and approving it for publication was Burak Kantarci. transmission delay, limited node buffer space and power, and severe network security vulnerabilities [4]- [10].Multicast in mobile opportunistic networks is widely used for group communication in a variety of scenarios. For instance, people sharing the same interests at conference venues or shopping malls may form a group and exchange messages of common interests. To support such kind of applications, like unicast, data forwarding in multicast routing also adopts the ''store-carry-forward'' mode. The basic process of multicast routing is illustrated in Fig. 1. A dashed circle represents that the nodes inside are within the transmission range