“…Pearson, 1994;Pearson et al, 1998;Samson and Terziovski, 1999;Kumar and Boyle, 2001;Ojanen et al, 2002;Prajogo and Sohal, 2003;Prajogo and Hong, 2008), providing evidences that TQM is beneficial for R&D (Chatterji and Davidson, 2001). Similarly, several attempts are available in literature providing both models of implementation of TQM in R&D environments, and TQM practices specific for the R&D. As for the former, Pearson et al (1998) proposed a fourphased model to implement quality in R&D, that is: initiation, involvement, implementation and sustenance.…”