We propose to interpret tasks evoking the classical Müller-Lyer illusion as one form of a conflict paradigm involving relevant (line length) and irrelevant (arrow orientation) stimulus attributes. Eight practiced observers compared the lengths of two line-arrow combinations; the length of the lines and the orientation of their arrows was varied unpredictably across trials so as to obtain psychometric and chronometric functions for congruent and incongruent line-arrow combinations. To account for decision speed and accuracy in this parametric data set, we present a diffusion model based on two assumptions: inward (outward)-pointing arrows added to a line (i) add (subtract) a separate, task-irrelevant drift component, and (ii) they reduce (increase) the distance to the barrier associated with the response identifying this line as being longer. The model was fitted to the data of each observer separately, and accounted in considerable quantitative detail for many aspects of the data obtained, including the fact that arrow-congruent responses were most prominent in the earliest RT quartile-bin. Our model gives a specific, process-related meaning to traditional static interpretations of the Müller-Lyer illusion, and combines within a single coherent framework structural and strategic mechanisms contributing to the illusion. Its central assumptions correspond to the general interpretation of geometrical-optical illusions as a manifestation of the resolution of a perceptual conflict (Day & Smith, 1989;Westheimer, 2008). Keywords Müller-Lyer illusion • Line perception • Conflict task • Diffusion model • Psychometric and chronometric function • Response bias • SensitivityThe classical Müller-Lyer (1889) illusion is one of the most striking and robust demonstrations in visual perception: a line of given length appears subjectively longer (shorter) when inward (outward)-pointing arrows are attached to its ends 1 . Many aspects of this illusion have been thoroughly investigated, including geometrical and physical parameters defining the stimuli (DeLucia, 1993;Dragoi & Lockhead, 1999), neurophysiological correlates of the illusion 1 Note that some authors call inward-pointing arrows (> <) "outward arrows" (Day, 1972), "outgoing wings" (Coren & Girgus, 1972), or "tail fins" (Wang et al., 1998).