A Quest for Legitimacy: Impression Management Strategies Used by an Organization in Crisis.

Caillouet, Rachel Harris

doi:10.31390/gradschool_disstheses.5110

DOI: 10.31390/gradschool_disstheses.5110

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A Quest for Legitimacy: Impression Management Strategies Used by an Organization in Crisis.

Rachel Harris Caillouet¹

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Managing Organizational Legitimacy: Communication Strategies for Organizations in Crisis

Massey

2001

Journal of Business Communication

218

180

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Crisis situations can cause internal and external stakeholders to question the legitimacy of organizations. When faced with a crisis, organizations are compelled to communicate strategically with stakeholders to manage legitimacy. This study synthesizes literature on organizational legitimacy, crisis management, and niche-width theory to provide an investigation of the effects of crisis-response strategies on perceptions of organizational legitimacy. Using a quasi-experimental, 2 X 2 X 4 design, the study tests the hypotheses that (a) organizations that produce consistent crisis responses across stakeholders will enhance their legitimacy, while organizations that produce inconsistent crisis responses will reduce theirs; (b) generalist organizations are perceived as being more legitimate than specialist organizations; and (c) when combined, niche-width and crisis-response consistency will produce differing effects on organizational legitimacy. Conclusions drawn from the investigation support these hypotheses.

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Managing Organizational Legitimacy: Communication Strategies for Organizations in Crisis

Massey

2001

Journal of Business Communication

218

180

View full text Add to dashboard Cite

show abstract

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A Quest for Legitimacy: Impression Management Strategies Used by an Organization in Crisis.

Cited by 1 publication

References 105 publications

Managing Organizational Legitimacy: Communication Strategies for Organizations in Crisis

Managing Organizational Legitimacy: Communication Strategies for Organizations in Crisis

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