A question of order: the role of collective taste as a strategy to cope with demand uncertainty in the womenswear fashion industry

Schulz, Susanne

doi:10.1080/17510694.2015.1050296

Cited by 2 publications

(3 citation statements)

References 15 publications

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“…In fact, technological innovation influence the creative process and recommended as one aspect that allows women wear industry to survive in UK. 20 New technologies are a part of the creative industries. 26 Particular industries would not survive without high-tech instrument such as architecture, fashion, food and wine, advertising, software, and others.…”

Section: Creative Industry and Technologymentioning

confidence: 99%

“…19 Moreover, since cultural industry face the high level of demand uncertainty, it is important to put the quality of the product also through its technical performance beside its aesthetic needs, for example in fashion industry. 20 Thus, this is important to insert technology as a tools that make a business runs effectively and efficiently, since there are still a few SMEs in creative industry that adopt supporting technology for their business sustainability, they lack of training and knowledge related to the information, and only limited access to reach any information and communication technology training program. 21 This research aims to identified creative industries in various developed countries that using technology as a supporting instrument for business process.…”

Section: Introductionmentioning

confidence: 99%

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Implementing Technology in Creative Industry (Benchmarking Study in Developed Countries)

Irjayanti

Azis²

2017

adv sci lett

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One significant shortcoming in increasing productivity of creative industry especially in developing country such Indonesia or other ASEAN countries is finding the appropriate technology to be used by considering the need, how to select, and technical support for the use of technology. Furthermore the lack of technology access also became an important constraint for creative industrialists to be more effective in running their business for winning the global competition. This study aim to identify the model of technology used by the developed countries to be implemented by ASEAN creative industries by doing the benchmarking study from several well-known and steady countries in implementing the optimal technology as the key to the successful global business operation. The methodology use for this purpose is using the qualitative research methods based on overviews on empirical evidence regarding the creative industries technology in developed countries, case study overview approach is built to provide a preliminary study of technology adoption in developed countries. The findings of the paper include the analysis of technology based on social, health, technological, economic, financial, institutional, and environmental consideration and constraint in implementing the technology in the creative industry. Conclusions are drawn that implementing technology in such creative industry should consider particular aspects due to its unique and specific industry characteristics. The paper closes with future research recommendations on validating the model in each of 15 creative industry categories and try to find the specificity of each category in technology consideration and standards.

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Section: Creative Industry and Technologymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Implementing Technology in Creative Industry (Benchmarking Study in Developed Countries)

Irjayanti

Azis²

2017

adv sci lett

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“…However, in the absence of a unique style "speed to market" can help to reduce demand uncertainty as the ability to buy closer to the season, once trends have been determined from the information gathered throughout the forecasting/inspirational stages, can reduces the risk of missing fashion trends or selecting the "wrong" garments (Schulz, 2015).…”

mentioning

confidence: 99%

Copying to Be Unique?: An Analysis of High Street Retailers’ Product Differentiation Strategies

Schulz¹

2019

Engaging With Fashion

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Based on empirical data from twenty semi-structured interviews with designers, buyers and merchandisers of UK based multiple womenswear retailers, this chapter examines the variations in retailers' working practices with a particular emphasis on their product differentiation strategies. The theme running throughout this chapter is that of differentiation and similaritya topic of enquiry commonly associated with Simmel's ([1904], 1957) essay on fashion. This discussion of the womenswear retailing industry demonstrates that, more than one hundred years after Simmel published his work, the dualistic tendencies of similarity and differentiation continue to fuel the modern fashion system.

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A question of order: the role of collective taste as a strategy to cope with demand uncertainty in the womenswear fashion industry

Cited by 2 publications

References 15 publications

Implementing Technology in Creative Industry (Benchmarking Study in Developed Countries)

Implementing Technology in Creative Industry (Benchmarking Study in Developed Countries)

Copying to Be Unique?: An Analysis of High Street Retailers’ Product Differentiation Strategies

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