ObjectivesThe aims of the Workshop in Multimedia Design were to combine the content of the multimedia with applications connected to product branding. The theoretical aspects were presented, while at the same time, a series of exercises were performed and presented within the class. The participants worked in teams and at the end of every exercise, they were all actively present the projects' outcomes. The rest of the participants and the curators asked questions in order to clarify issues that came up during the presentations. Additionally, a series of digital tools was presented based on real case scenarios and thus the participants were exposed to knowledges and experiences, when using a multimedia toolkit, with an increased number of tools, from different points of view i.e. text, audio, sketching, vector design, image processing, animation, video, artificial intelligence based media creations.