“…The model consists of physical and psychological capabilities, social and physical opportunities, and reflective and automatic motivations, as behaviour determinants (Michie et al, 2014) As all three components of the model affect financial well-being, their interaction, together with behavioural interventions, is crucial for affecting financial behaviour (Schmidtke et al, 2020) Behavioural life cycle hypothesis Consumer behaviour is determined by self-control, mental accounting, and mental framing (Martin & Davari, 2018;Shefrin & Thaler, 1988) In addition to self-control, consumers must develop mental accounting abilities and efficient spending habits in order to achieve financial well-being Mindspace theory Consumers' behaviour is driven mostly automatically rather than deliberately, (Dolan et al, 2012) To achieve financial capability, consumers have to make an efficient decision while allocating incomes by account and making purchase decisions considering MINDSPACE Theory, mental accounting and mental framing…”