2018
DOI: 10.1080/17437199.2018.1445546
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A (Re)defining moment for fear appeals: a comment on Kok et al. (2018)

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Cited by 61 publications
(5 citation statements)
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“…So, the commentators and ourselves agree that there are serious health problems, deserving of the most effective health communications we can develop; we agree that unless efficacy (i.e., both self-efficacy and response efficacy; see Roberto et al, 2018) is high, fear appeals have at best suboptimal effects and may even have null effects; and we agree that behaviour has many different determinants. Although this was not explicit from the debate, we assume that we all also agree that effective behaviour change interventions must target those determinants that most strongly predict the target behaviour, and they must do so with those behaviour change methods that have been empirically demonstrated to be effective in targeting these determinants.…”
Section: Building On Consensus: Designing the Most Effective Behavioumentioning
confidence: 90%
See 1 more Smart Citation
“…So, the commentators and ourselves agree that there are serious health problems, deserving of the most effective health communications we can develop; we agree that unless efficacy (i.e., both self-efficacy and response efficacy; see Roberto et al, 2018) is high, fear appeals have at best suboptimal effects and may even have null effects; and we agree that behaviour has many different determinants. Although this was not explicit from the debate, we assume that we all also agree that effective behaviour change interventions must target those determinants that most strongly predict the target behaviour, and they must do so with those behaviour change methods that have been empirically demonstrated to be effective in targeting these determinants.…”
Section: Building On Consensus: Designing the Most Effective Behavioumentioning
confidence: 90%
“…The core argument in our original article (Kok, Peters, Kessels, ten Hoor & Ruiter, 2018) was that without high efficacy (i.e., both high self-efficacy and high response efficacy; also see Roberto et al, 2018), threatening communication has no effect or may backfire. This thesis was heavily debated, yet a clear consensus also emerged.…”
Section: Consensus 2: the Relative Roles Of Threat And Efficacymentioning
confidence: 96%
“…These horror stories were recounted by the educators while they were teaching that exact skill/procedure to the paramedic. Threatening communication and fear appeal are two terms that have been used interchangeably in the literature, however a fear appeal is described as a persuasive message rather than a threat (32). The negative impact of the educational style experienced by some participants in this study is mirrored in other health and education literature (18,33,34).…”
Section: Discussionmentioning
confidence: 76%
“…Other studies have also shown ample evidence that fear appeal communications are applied differently and with outcomes that vary depending on the contexts and the contents, such as whether they are related to the prevention of deadly diseases, vaccination, or promotion of lifestyle changes [ 2 , [12] , [13] , [14] ]. Fear appeal communication is particularly common in public health issues such as pandemic outbreaks (due to its far-reaching impacts across the globe), and its application has stirred up public debates [ [15] , [16] , [17] , [18] , [19] ].…”
Section: Introductionmentioning
confidence: 99%