A Re-Explication of Social Norms, Ten Years Later

Rimal, Rajiv N.; Lapinski, Maria Knight

doi:10.1111/comt.12080

Cited by 303 publications

(289 citation statements)

References 75 publications

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“…Therefore, we enforced one of the Asian empirical and normative expectations to be formed their motive actions in the model of "social norms" (see the definitions of Rimal and Lapinski, and see also Bicchieri,p. 41) [27,28]. This diagnostic process of identifying collective model in Asians have been discovered from our observation in a collective pattern of their behaviors.…”

Section: Discussion and Implicationsupporting

confidence: 56%

“…In examining the relationships between social norms and behaviors, Lapinski and Rimal [27] conclude that findings of the effects of social norms (which include subjective norms, injunctive norms, and descriptive norms) on behavior are mixed in normative influences. They confirmed that norms are also "dynamic phenomena and individuals, acting on either self-interest or altruistic motives, continuously alter the normative contours" in beliefs [28]. Thus, the following hypotheses are formulated to be investigated in this study.…”

Section: Normative Beliefsmentioning

confidence: 59%

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Normative Beliefs, Attitudes, and Social Norms: People Reduce Waste as an Index of Social Relationships When Spending Leisure Time

et al. 2017

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Abstract:This study has adopted and refined Ajzen's theory of planned behavior, theory of reasoned action, and the value-belief-norm theory by Stern et al. to investigate the effects of normative beliefs, attitudes, and social norms on pro-environmental behavioral intentions. A total of 391 valid responses were collected from visitors to a theme park in Taiwan. A structure equation analysis indicated that the overall fit of the proposed model was supported. It was also found that both attitudes and social norms had positive and significant influence on waste reduction. While the results did not reveal any direct relation between normative beliefs and behavioral intentions, normative beliefs had positive direct influence on social norms and attitudes, which in turn had an impact on behavioral intentions. The findings provided further insights about pro-environmental behavioral intentions from an Asia perspective and highlighted important implications for environmental policies and education to reduce waste.

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Section: Discussion and Implicationsupporting

confidence: 56%

Section: Normative Beliefsmentioning

confidence: 59%

Normative Beliefs, Attitudes, and Social Norms: People Reduce Waste as an Index of Social Relationships When Spending Leisure Time

et al. 2017

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“…Theoretically, it confirms previous findings of descriptive norm and injunctive norm interact to influence behavior (Rimal & Lapinski, 2015), and the practical implication is for message designing. If PSA's were to use descriptive norms in messages, it would be effective only if the element of injunctive norms was also included in the message.…”

Section: Discussionsupporting

confidence: 87%

“…However, norms literature suggest that descriptive norms influence behavioral intention , and it can moderate the relationship between intention and actual behavior (Wong & Sheth, 1985). The failure to find that moderation could be explained through the notion of behavioral attribute, which suggests that certain private behaviors are not as influenced by norms as are social behaviors (Rimal & Lapinski, 2015). Driving a motorcycles could be considered a public behavior but not so much a social one.…”

Section: Discussionmentioning

confidence: 99%

Self-Determination Theory and Risk Behavior in a Collectivistic Society: Preventing Reckless Driving in Urban Nepal

Ranjit

Snyder

Hamilton

et al. 2017

Journal of Health Communication

Self Cite

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Traffic road accidents are one of the leading causes of mortality in Nepal and around the world (WHO, 2011). Drivers in Nepal are not adequately educated about road safety rules, and regulations are also not strictly enforced. Public safety campaigns may be able to alter driver's attitudes and behaviors, however, little is known about which persuasive strategies may be most effective. Drawing on self-determination theory and the health belief model, the current study used a post-only experimental design to test of the impact of collective v. individual appeals, and messages that emphasized that the choice to act was up to the participant (autonomy support) v. more directive language. Participants were Nepali college students (mean age 20, N = 199). The study found that individualistic messages had a direct impact on safe driving behaviors three weeks after exposure to the messages. Directive messages, rather than autonomy support, led to greater valuing of the point of the message (identified regulation), which in turn increased perceived susceptibility, perceived severity, and behavioral intention. None of the hypothesized moderators changed the relationship between variables. Further implications are discussed.

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“…Traditions, like social norms are also socially negotiated, but they are more stable. The primary difference is that norms are more dynamic, and shaped and understood through communication processes 37 and can thereby be shaped to promote positive healthy behaviors 38 .…”

Section: Introductionmentioning

confidence: 99%

Designing a socio-normative intervention to reduce anemia in Odisha India: A formative research protocol

Sedlander¹,

Rimal²,

Talegawkar³

et al. 2018

Gates Open Res

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Background: More than half of women of reproductive age in India are anemic. Anemia is associated with increased risk of preterm delivery, higher maternal mortality and contributes to fatigue, which affects women’s work productivity. The World Health Organization (WHO) recommends daily oral iron and folic acid (IFA) supplements during pregnancy and weekly supplements for women of reproductive age. Government programs and global donors have distributed and promoted IFA supplements in India for over four decades. However, initial intake and compliance remain inadequate. Objectives: This protocol describes the formative research phase of a larger study, which will test, through a randomized controlled trial, the hypothesis that a social norms-based behavioral intervention in Odisha, India will improve uptake of IFA supplements and reduce anemia among reproductive age women as compared to usual care. The focus of this paper is on the formative research required to develop a sound intervention. We will examine socio-normative barriers to and facilitators of IFA supplement uptake. Methods and analysis: Based on the Theory of Normative Social Behavior, we will adopt a mixed-method, multilevel approach. We will collect data using focus groups, in-depth interviews, observations, Rapid Participatory Ethnographic Evaluation and Research (PEER) techniques, and perceptual mapping methods. Our sample includes reproductive age women (pregnant and not pregnant), their husbands, their mothers/in law and key stakeholders. After analyzing the results, we will hold a convening in India to collaboratively design the intervention. Following the intervention design, we will test components of the intervention, gather user feedback and tweak as necessary. Additionally, to improve adoption and sustainability of the intervention, we will conduct policy dialogue with stakeholders throughout the formative research. Impact: This study will contribute to the social norms and behavioral intervention research and inform policymakers about the value of adopting a socio-normative approach.

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A Re-Explication of Social Norms, Ten Years Later

Cited by 303 publications

References 75 publications

Normative Beliefs, Attitudes, and Social Norms: People Reduce Waste as an Index of Social Relationships When Spending Leisure Time

Normative Beliefs, Attitudes, and Social Norms: People Reduce Waste as an Index of Social Relationships When Spending Leisure Time

Self-Determination Theory and Risk Behavior in a Collectivistic Society: Preventing Reckless Driving in Urban Nepal

Designing a socio-normative intervention to reduce anemia in Odisha India: A formative research protocol

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