The aim of named data networking (NDN) is to develop an efficient data dissemination approach by implementing a cache module within the network. Caching is one of the most prominent modules of NDN that significantly enhances the Internet architecture. NDN-cache can reduce the expected flood of global data traffic by providing cache storage at intermediate nodes for transmitted contents, making data broadcasting in efficient way. It also reduces the content delivery time by caching popular content close to consumers. In this study, a new content caching mechanism named the compound popular content caching strategy (CPCCS) is proposed for efficient content dissemination and its performance is measured in terms of cache hit ratio, content diversity, and stretch. The CPCCS is extensively and comparatively studied with other NDN-based caching strategies, such as max-gain in-network caching (MAGIC), WAVE popularity-based caching strategy, hop-based probabilistic caching (HPC), LeafPopDown, most popular cache (MPC), cache capacity aware caching (CCAC), and ProbCache through simulations. The results shows that the CPCCS performs better in terms of the cache hit ratio, content diversity ratio, and stretch ratio than all other strategies.