2019
DOI: 10.13189/ujer.2019.070425
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A Research on the Reflection of Online Brand Promise in Open and Distance Education

Abstract: The purpose of this study is to investigate whether open and distance education institutions, which are known as mega universities, utilize information and communication technologies in education and reflect the brand promises online, and to determine which brand values (functional and emotional) they use in communication.This study on online brand communication in open and distance education institutions is a descriptive study to determine the current situation. The research data were collected from the quali… Show more

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