A Research on the Relationships among Faculty’s Reputation, Image and Students’ Intentions of Future Collaborations: Findings from the Turkey

Abstract

University-Industry collaborations can create various benefits for the all sides of them. However, there is often a weak link of collaboration in many countries between Higher Education Institutions (HEIs) and industrial organizations. Therefore, to strengthen the relationship and to create benefits for stakeholders of it, an investigation of the determinants of the collaboration between universities and industrial organizations is important. Many previous studies found that HEIs' positive reputation and image increase the loyalties of students to their institutions. Thus, the main aim of the study was to investigate the relationship between reputation and image of an HEI and intentions of its students on future collaborations. For this aim, the data was collected from 1368 senior students of a faculty in a public university. The results of the research indicated that a combination of HEI's reputation and image affect students' intentions to collaborate with their universities in future. 

Building student loyalty in higher education: the role of corporate reputation

“…The study’s empirical evidence showed a positive and significant relationship between university reputation and student loyalty in the context of HEIs in Mozambique, both for public and private institutions. The results of the study confirmed previous thoughts that the reputation of an HEI helps to increase student loyalty, positively affecting their intentions to collaborate with the institution in the future ( Eryilmaz, 2016 ). Thus, reinforcing the belief that corporate reputation is a strategic asset crucial for value creation or the production of tangible results ( Powell, 2016 ), allowing it to create conditions for obtaining sustainable competitive advantage ( Grant, 2013 ).…”

“…Therefore, reputation and accreditation systems are helping universities to face new threats ( Boscor, 2015 ). A good reputation and image of the HEI increase student loyalty, positively affecting their intentions to collaborate with the institution in the future ( Eryilmaz, 2016 ). Thus, HEIs invest resources to create a favourable perception among their stakeholders ( Lafuente-Ruiz-de-Sabando et al , 2017 ).…”

“…Meanwhile, a poor reputation can undermine student loyalty by influencing enrollment decisions, affecting perceived educational value, impacting alumni relations, potentially hindering employability, and shaping the institution's overall image in the eyes of students and the broader community ( Alves & Raposo, 2010 ; Ismanova, 2019 ; Suomi, et al , 2014 ). Thus, building and maintaining a positive reputation is crucial for fostering student loyalty and the long-term success of a higher education institution ( Eryilmaz, 2016 ).…”

Traces of Corporate Reputation in Media: Muş Alparslan University Case

“…Kurumsal itibar yönetiminin kâr amacı gütmeyen üniversitelerin neden gündemine geldiği; son yıllarda kamu sektöründe artan şeffaflık, hesap verilebilirlik, toplam kalite yönetimi, faaliyet raporlarının kamuoyu ile paylaşımı gibi güncel yönetim modellerinden etkilenilmesi ile bağdaştırılabilir (Öncel ve Sevim, 2014). Bu bağlamda yönetim ve organizasyon, pazarlama ve halkla ilişkiler literatürlerinde, yükseköğretim kurumları için olumlu bir kurumsal itibar ve imaj algısının önemli sonuçlarını vurgulayan çalışmalar bulunmaktadır (Eryılmaz, 2017). Bu çalışmalar içerisinde önemli bir yere sahip olan Nguyen ve LeBlanc ( 2001) ile Standifird'in (2005) araştırmalarında; kurumsal itibar ve imajın yükseköğretim kurumları açısından oldukça önemli olduğu ve öğrencilerin kuruma olan sadakatini artırdığı sonuçlarına ulaşılmıştır.…”