A research on the socially responsible human resource management in Serbia

Abstract

Corporate social responsibility (CSR) and sustainable development are concepts that at their core deal with the socially responsible behavior of economic and political actors, i.e. balancing economic, social and environmental goals. CSR is linked to all aspects of management, especially Human Resource Management (HRM). HRM occupies a special place in the area of social responsibility because it refers to people who are engaged in the organization and who are considered to be one of the most important resources of any organization. The aim of the paper is to investigate the relationship between CSR and sustainable development, on the one hand and HRM, on the other. The subject of the paper covers the link between the concept of CSR, sustainable development, and HRM, based on empirical analysis of corporate data from the Republic of Serbia. The research methodology includes theoretical research of the available literature and data, as well as analysis of empirical data on CSR, sustainable development and HRM, based on the CRANET database for Serbia. Descriptive statistics, Pearson's Chi-square test, and t-test were used for the data processing.

The influence of corporate social responsibility on organizational performance: A research in AP Vojvodina

“…The results of this research are in the line with previous, where it has been found positive relations with financial performance (Chen & Wang, 2011;Saedi et al, 2015;Meier et al, 2019) and with environmental financial performance (Chen et al, 2015;Ağan et al, 2016). This means that companies should deeply explore the HRM activities that are recognized as socially responsible, like action programs to improve the participation of marginalized groups in the workforce, flexible time management and job rotation, profit sharing, and employee share ownership (Berber et al, 2019b), communication and information flow, better-defined training needs, empowerment of employees, looking after the health and well-being of employees, balance of working and family life and concern for the safety of the workplace (Berber et al, 2014). Implementation of such activities inside business strategies can improve employees' wellbeing, their commitment, loyalty to the company, their performance, and on that basis, the overall organizational performance.…”