2011
DOI: 10.1504/ijkms.2011.048435
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A research to identify knowledge orientation in Indian commercial banks

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Cited by 15 publications
(4 citation statements)
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“…Knowledge is information whose relevance is proven by evidence together with facts and may therefore be distinguished from opinions, speculation, assumptions, or other unproven facts. Knowledge is related to the individuals’ intellectual capital, commitment, and competence to produce business or economic value [ 52 ]. Product knowledge has a significant positive effect on advertising behaviour, brand attitude, and purchase intention, and therefore, the greater the product knowledge, the more influential the impact of advertising [ 53 ].…”
Section: Literature Reviewmentioning
confidence: 99%
“…Knowledge is information whose relevance is proven by evidence together with facts and may therefore be distinguished from opinions, speculation, assumptions, or other unproven facts. Knowledge is related to the individuals’ intellectual capital, commitment, and competence to produce business or economic value [ 52 ]. Product knowledge has a significant positive effect on advertising behaviour, brand attitude, and purchase intention, and therefore, the greater the product knowledge, the more influential the impact of advertising [ 53 ].…”
Section: Literature Reviewmentioning
confidence: 99%
“…Scholars have argued for the relevance of knowledge management (KM) in increasing organisational effectiveness across industrial sectors in developing and developed countries. Current literature in the field of KM is focusing on certain sectors or industries, for example the public sector (Ferguson et al , 2013; Salleh et al , 2012; Chong et al , 2011), non‐governmental organisations (Corfield et al , 2013), the banking industry (Bidmeshgipour et al , 2012; Oluikpe, 2012; Dutt et al , 2011), small to medium‐sized enterprises (Durst and Edvardsson, 2012), manufacturing organisations (Birasnav and Rangnekar, 2010), and human service and professional services firms (Austin et al , 2008; Palte et al , 2011). Many of these studies were conducted in developing countries due to their focus on economic and social growth processes.…”
Section: Introductionmentioning
confidence: 99%
“…Young workers have a good knowledge of information systems. Therefore, knowledge sharing among employees becomes necessary to improve operational efficiency, create new products, service innovation, customer-centricity, and higher customer value for any bank (Shih et al, 2010;Dutt et al, 2011). Data were collected from the employees working in the urban branches of the banking industry in Hyderabad, India.…”
Section: Methodsmentioning
confidence: 99%